Store features that fit.
Product options, pricing rules, and checkout behavior shaped around the way your client sells. We define the purchase journeys and exceptions before building.
WooCommerce customizationCUSTOM WORDPRESS DEVELOPMENT
The feature you need.
Built around
your business.
Custom plugins, WooCommerce features, and integrations for your agency’s WordPress projects. We turn the way your client works into functionality that fits.
BUILT AROUND YOUR WORKFLOW
Your existing tools.
Working together.
Gravity Forms- REST APIs
- Webhooks
WHAT WE CAN BUILD
The functionality
behind the experience.
Start with the task your client needs to complete. We work out the right way to make it happen inside their WordPress setup.
Plugins with a clear purpose.
Custom functionality packaged for the site’s needs, with agreed settings, access rules, and compatibility checks against the existing setup.
Custom WordPress pluginsSystems that share the right data.
Connect WordPress with a CRM, booking platform, or other service. We map the data, sync direction, and what should happen when a request fails.
APIs & third-party integrationsForms that move work forward.
Send enquiries to the right team or system, with field validation, routing rules, and a clear outcome for the person submitting the form.
Forms & lead routingWorkflows your team can manage.
Content relationships, filters, permissions, and approval steps built around the people using the site, with controls for the tasks they handle.
Custom content & admin toolsMore from an existing site.
Extend a working theme or plugin after reviewing its constraints. We check the affected journeys so new functionality fits the rest of the site.
Existing-site feature developmentYour workflow.EXAMPLE INTEGRATION
- WOOCOMMERCEAn order is placed.
Read the agreed order and customer fields.
- YOUR BUSINESS RULESCheck. Match. Route.
Validate the data and check for an existing record.
- YOUR CONNECTED SYSTEMThe right record, updated.
Create or update the record and confirm the result.
IF SOMETHING GOES WRONG
Keep a failure record. Retry where appropriate. Give the team a way to follow up.
THINK THROUGH THE EXCEPTIONS
The main journey.
And the “what if?”
A feature needs to work when the data is incomplete, a request arrives twice, or another system is unavailable. We agree on those outcomes before the build.
- Who can trigger an action or see its data
- What happens with missing or invalid information
- How failures, duplicates, and retries are handled
The checks depend on the feature. Your team reviews the test cases as part of the scope.
FROM REQUIREMENT TO RELEASE
Clear behavior.
A build you can verify.
We make the important decisions visible, from the first workflow review to the release plan.
- 01
Map the workflow.
Show us what happens today and what should change. We review the site, connected tools, and the people who use them.
YOU GETA defined feature & its dependencies - 02
Agree on the behavior.
Define inputs, outputs, permissions, and failure cases. Your team has clear criteria for deciding whether the work is ready.
YOU GETScope & acceptance criteria - 03
Build and test.
Develop in a test environment, then check the main journey and its exceptions with your team before release.
YOU GETA feature reviewed against the brief - 04
Release and hand over.
Agree on deployment and rollback steps. Hand over the code, configuration, and guidance needed to run and maintain the feature.
YOU GETCode, guidance & a release plan
AGREE ON THE BOUNDARIES
A useful feature
starts with a clear scope.
You can start with a short description. We’ll help identify the dependencies, decisions, and work involved.
Tell us what you have in mindWhat we start with
The current workflow, desired outcome, existing plugins, connected systems, and any API documentation.
What we define together
Data fields, permissions, business rules, failure handling, acceptance criteria, and release responsibilities.
What needs its own scope
Large data migrations, unrelated redesigns, and ongoing monitoring. Third-party fees, hosting, and paid licenses are separate.
Do we need a technical specification?
No. Describe the task, who needs to do it, and what should happen. A short example of the current workflow is useful. We’ll work with your team to define the requirements and acceptance criteria.
Can you work with our existing theme and plugins?
Yes, after reviewing the setup. We check how the feature would interact with the active theme, plugins, and any existing custom code. That review helps us decide whether to extend what’s there or build a separate component.
Can you connect any third-party platform?
It depends on the access that platform provides. We review its API, authentication, limits, available events, and testing options before confirming the integration. Some platforms also require a paid account or additional permissions.
How do you test checkout and payment changes?
We agree on scenarios for successful and failed payments, order updates, and any applicable refunds or retries. Testing uses staging and provider test modes where available. Production checks and release responsibilities are agreed before launch.
How does custom work fit into a monthly plan?
We review the feature’s complexity and estimate the work before recommending capacity. The current plans place WooCommerce and integrations in Growth, and custom plugins and complex functionality in Agency. Larger projects can span multiple months; scope and plan details are confirmed before starting.
What happens when an API or plugin changes?
The handover identifies the dependencies and how the feature is configured. Compatibility reviews, monitoring, fixes, and future changes need an agreed support scope and use development capacity. Third-party subscriptions and software licenses are separate.
YOUR NEXT CUSTOM FEATURE
Tell us what needs
to work differently.
A new capability or a better way to handle an existing task. Start with a few lines about what you need.
Let’s talk about your feature Need a complete website?